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The the fact is that most visitors get to the bottom for this page, in which means you would make the most out of it merely useful insight. You can add your company's name, address and contact info. You can also place a menu. You could add RSS and even logos of affiliates.
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The first part of those popular frenzy is Rich Internet Applications, also called RIA. Some buzzwords that relate to RIA are Flash and Ajax. What Rich Internet Applications really do is bring experiences we're familiar with from our desktops into our browsers, whether it's from a graphical point of view or from a usability point of view while "drag and drop".
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What visitors looking for on your websites are the information belonging to the product or services he want, so enrich your content and be familiar with your visitors with equally as much information as is possible.
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Many Internet search engine Optimizers will tell you that optimum keyword density is between 3-6%. That's true, but difficult to measure (for example: so are we taking note navigational, header and footer text or just the main content?). Like a rule of thumb, I strive to use the keyword once every other paragraph. With this increasing by no means a hard science, but it works for me personally.
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