# How to Connect Your Backend to Vercel with PostHog and Google Analytics In this tutorial, we will guide you through the process of connecting your backend to a Vercel instance, integrating PostHog for product analytics, and setting up Google Analytics. These steps are crucial for tracking user interactions and gaining insights into your application's performance. [![Click to watch the video](https://img.youtube.com/vi/20-sBCbvEEA/0.jpg)](https://youtu.be/20-sBCbvEEA) ## Setting Up PostHog First, we need to set up PostHog, which is a powerful product analytics tool. 1. **Navigate to PostHog**: Go to [posthog.com](https://posthog.com) and click on "Get Started". ![Navigate to PostHog - 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2. **Create an Account**: Use a temporary email to create an account. This is useful if you do not plan to keep the account permanently. ![Create an Account - 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3. **Verify Email Address**: PostHog will send a verification email. 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